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Most of the time there is fancy camping sites set up in the woods, but City Bunk is a pop-up campsite in the middle of various cities. It is a fun and different experience for people who may not like the woods, to still get the camping experience. This idea would target many different people;  people who like camping, people who do not like the woods but want to try camping, families, etc. City Bunk is for everyone to get the camping experience and still tour new cities.